Kid Ink Unveils 'Ink, Not Mink' Anti-Fur Ad

Rapper Performs Exclusive Concert on PETA's Rooftop Deck

For Immediate Release:
March 12, 2013

Contact:
Wendy Wegner 202-483-7382

Los Angeles -- Kid Ink—the hottest new addition to RCA's lineup—is on a roll. After just dropping the video for his new single "Bad Ass," featuring Wale and Meek Mill, the MC hit the rooftop deck of the Bob Barker Building, PETA's West Coast headquarters in Los Angeles, for an exclusive performance and the unveiling of his brand-new "Ink, Not Mink" ad for PETA (available here). In the ad, Kid Ink shows off the tattoos covering his torso and arms above the words "Be Comfortable in Your Own Skin, and Let Animals Keep Theirs." Photos from Monday's event are available here.

"As much as I just love my pets and animals, I could never think of my dog getting skinned or anything happening to him," says Kid Ink in an exclusive PETA interview. "Why wouldn't I compare that to a rabbit or a fox or any other animal with a brain and a heart?"

Kid Ink's first independent album, Up & Away, debuted at number 20 on the U.S. Billboard charts, and he has been a featured performer on songs by Chris Webby, Bun B, Ty$, Sterling Simms, and others. His fans can enter for a chance to win an autographed poster of his new ad here.

Kid Ink joins a growing list of musicians and other celebrities—including Kid Sister, Amar'e Stoudemire, Travie McCoy, Dave Navarro, and Waka Flocka Flame—who have teamed up with PETA to speak out against fur.

For more information and to view Kid Ink's ad and video, please visit PETA.org or click here.