Hip-hop pioneer and co-founder of Def Jam Records Russell
Simmons is well known for his innovation, power, and creative vision. A
long-time vegan, this influential tycoon uses every opportunity to encourage compassion
through his entrepreneurial endeavors. When asked how he would describe himself
to someone who didn't know him, Simmons answered, "I'm an animal activist …."
Because he tirelessly
advocates for animals and sets a positive example for others by promoting a
vegan lifestyle, PETA is pleased to name Russell Simmons our 2011 Person of the
Simmons discusses his compassionate diet every chance he
gets, including in news interviews; through social media; on the website that he
co-founded, Global Grind; and in his latest book, Super Rich: A
Guide to Having It All. He has eaten a
plant-based diet for more than 10 years, and he was recently included in PETA's
of U.S. postage PhotoStamps(TM), featuring vegetarians throughout history. In his article "Why
I'm a Vegan," Simmons says, "Being a
thoughtful vegan makes our time on this Earth more peaceful and joyous, because
you get to have a hand in promoting and increasing the happiness, good health
and well-being of others—both animal and human—rather than being an instrument
of their suffering and death."
In accordance with his commitment to kindness, Simmons has
seen to it that his clothing line, Argyleculture, is free of fur, wool, and
leather. He has starred in public service announcements encouraging people to bring dogs inside to
live as part of the family, to report cruelty to animals, and to take a stand
against dogfighting. He also wrote an open letter
to KFC's CEO calling on the chain to improve its suppliers' chicken slaughter
Simmons graciously accepted his award, saying, "The horrible
abuse of animals is the worst karmic disaster in the history of human kind. The
work that PETA does to combat this catastrophe is amazing. I'm truly humbled to
be chosen as this year's Person of the Year but the praise should go to the
hundreds of thousands of volunteers that are on the ground doing the work. I
accept this honor on their behalf."
Russell Simmons uses his fame for good, making himself a positive
role model for his fans and everyone around him. Because Russell Simmons tirelessly advocates for animals by promoting an
animal-friendly vegan lifestyle, PETA has named him our 2011 Person
of the Year. You
Simmons' lead and help end animal abuse by ordering a free copy of PETA's vegetarian/vegan starter kit.
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.