- PETA’s Web sites were visited by more than 63
million people.
- PETA sent out regular e-news action alerts to
more than 2.5 million subscribers.
- PETA secured more than $1 million worth of free
advertising space.
- PETA filled requests for 419,912 free copies of our “Vegetarian Starter Kit.”
- PETA’s Media Department booked more than
1,800 radio, TV, and print interviews.
- PETA’s International Grassroots Campaign Department helped organize more than 1,200 demonstrations.
- PETA sent out VegCooking.com E-news to more
than 54,000 subscribers, and the
VegCooking.com food blog was visited by more
than 675,000 people.
- PETA’s Youth Division, peta2, reached out to more
than 1.8 million young people at music festivals and
other events, and our Youth Activist Network grew to more than 380,000 subscribers.
- peta2’s Sexiest Vegetarian Celebrity
contest was a smashing success, attracting 138,737 people to peta2.com.
- PETA handled nearly 14,000 calls and e-mails
regarding cruelty to animals.
- PETA answered more than 100,000 incoming
phone calls and e-mail messages.
- Via our advocacy campaigns, PETA sent out
more than 1.8 million letters urging companies
and individuals to make changes that would
benefit animals.
- PETA had more than 600 letters to the editor and
1,000 opinion pieces printed in various newspapers
and magazines and posted on Web sites.
- As of 2008, PETA has given more than $775,000 to scientists who are developing alternatives to
animal testing.
- PETA built and delivered nearly 300 free doghouses and bagged 1,200 bales of straw, providing warm, dry shelter to animals forced to live outdoors.
- PETA’s SNIP-mobile and ABC DogDoc Clinics spayed and neutered more than 7,485 cats, dogs, and rabbits in our local area of Southeastern Virginia and Northeastern North Carolina, including 165 pit bulls at a discounted rate or free of charge and 715 feral cats.
- PETA’s international internship program hosted 76
interns from all over the world, including Canada, England, France, Germany, Spain,
Norway, Colombia, Taiwan, Australia, South
Africa, and the U.S.
- PETA was mentioned in the top newspapers, including the Chicago Tribune, The Globe and
Mail, The Indianapolis Star, the Los Angeles
Times, Newsday, the New York Daily News,
the New York Post, The New York Times,
The Orange County Register, the Toronto Star,
USA Today, The Wall Street Journal, and The
Washington Post.
- PETA was also mentioned in major magazines such
as Allure, BusinessWeek, CosmoGirl!, Elle, ESPN
The Magazine, Esquire, Harper’s, In Touch Weekly,
Life & Style Weekly, Men’s Health, the National
Enquirer, Newsweek, The New York Times
Magazine, OK! Weekly, Parade, People, Playboy,
TIME, TV Guide, U.S. News & World Report, Us
Weekly, and The Wall Street Journal’s magazine.
- PETA's work received television news
coverage on ABC’s Good Morning America
and ABC News, CBS’s 60 Minutes and The
Early Show, CNN’s Larry King Live and Anderson
Cooper 360, Fox News Channel’s The O’Reilly
Factor and Special Report With Brit Hume,
HBO’s Real Sports With Bryant Gumbel,
MSNBC’s Tucker, NBC’s The View and Today,
and many more.
|
 |
REVENUES
Contributions
Gross Merchandise Sales
Interest, Dividends, Royalties, and Other Income
Total Revenues
|
31,014,163
1,229,083
2,112,280
$34,355,526 |
OPERATING EXPENSES
Programs
International Grassroots Campaigns
Public Outreach and Education
Research, Investigations & Rescue
Cruelty-Free Merchandise Program
Supporting-Organization Activities
Membership Development
Management and General Expenses
Total Operating Expenses |
8,688,526
8,105,288
7,164,407
1,204,545
3,000,000
4,093,679
1,408,991
$33,665,436 |
CHANGE IN NET ASSETS
Net Assets Beginning of Year
Net Assets End of Year
Donor-Restricted (Permanently)
Donor-Restricted (Temporarily)
Board-Designated Legal Matters
Undesignated |
$690,090
16,164,783
16,854,873
2,894,781
1,689,476
1,000,000
11,270,616 |
OPERATING EXPENSE ALLOCATION
Direct Program Support
Indirect Program Support
Membership Development |
83.66%
4.18%
12.16% |
PETA is a nonprofit, tax-exempt 501(c)(3) corporation funded
almost exclusively by the contributions of our members. We
strive to use our funds in the most cost-effective and efficient
manner possible, a commitment illustrated by the fact that
83.66 percent of our operating expenses went directly to our
programs fighting animal exploitation. We expended only
12.16 percent on fundraising efforts that drive our operations
and 4.18 percent on management and general operations.
Twenty-nine percent of PETA’s dedicated staff earn only
$19,000 to $29,999; 45 percent earn $30,000 to $39,999; and
only the remaining 26 percent make more than $39,999. Our
president, Ingrid E. Newkirk, earned $35,462 during the fiscal
year ending July 31, 2008.
The financial statement shown here is for the fiscal year ending
July 31, 2008, and is based on our independently audited
financial statements. A copy of our complete financial
statement is available upon request. |
|
