Here's what Jeff says about this week's masterpiece: "The strip is based on the sad measures that officials have to take in order to protect rhinos from poachers. And a little depravity thrown in for good measure."

He also let me know that, in honor of Earth Week, he sprayed this strip with 50 percent less pesticides. Which was very noble of him, I thought. Anyway, this one's a zinger—enjoy!

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To check out the archives of past strips, click here.

Call me a hopeless dreamer, but I really thought we were going to get a bit of a break from hearing news about professional athletes taking part in vicious blood sports. The latest is that New York Mets all-star Pedro Martinez was videotaped taking part in a cockfighting event in the Dominican Republic. Cockfighting is still legal in the Dominican Republic, so Pedro wasn’t actually breaking any laws, but there’s a reason that it’s illegal in this country: It’s a hideously cruel, barbaric practice that’s nothing short of torture for the animals involved. I know the guy has a reputation for being a headhunter, but this is taking it a bit far, don’t you think? The damage is done now, sadly, but we’re asking Pedro Martinez and Hall of Famer Juan Marichal (who was also present at the event) to take part in our ”Developing Empathy For Animals” training seminar, which Michael Vick voluntarily attended after being charged, so hopefully some good will come of it. We’re also calling on the league to offer animal-sensitivity training for MLB players.

You can read our letter to Pedro Martinez here, and there’s a great post on the story by Deadspin’s Rick Chandler here.

Earlier today, we launched the latest and (IMHO) greatest installment of the new video series for our Animal Birth Control Campaign. Just in time for the American Kennel Club-sponsored Westminster Dog Show, this one makes a few telling points about the folks who run the AKC—a group which discourages spay/neuter legislation and bills aimed at protecting pets from abuse as part of its agenda to cash in on the animal-breeding business, while millions of homeless animals die in shelters and on the streets. I love this video.

That’s right. It’s officially the Year of the Rat today, and in honor of the new year’s murine mascots, PETA is asking people to, um, be a bit nicer to them. For regular folk, doing that could be as simple as looking into humane options for dealing with rats who may end up in their home. And for people like the executives at Mars Candy, it would probably mean discontinuing those experiments where they torture and kill the little guys. This recent demonstration outside a Mars factory in Chicago helped to drive that point home (at the expense of some completely frozen protesters):

Meanwhile, the folks in PETA Asia Pacific have been busy as hell bringing in the New Year with demonstrations aimed at encouraging people to stop buying glue traps. You can see some pics from those demos here.

So, a very happy Year of the Rat to everyone! Hopefully it’ll be a good year for rats, too. It’s about time they caught a break.

PETA's 'Year of the Rat' Pack