Written by Michelle Kretzer
reports from whistleblowers that a whitetip shark died during the production of
a Kmart commercial, PETA is urging the chain to investigate the incident immediately
and to adopt a policy against using wild animals in its ads. According to the
whistleblowers, the 5-foot shark was flown from New York to Los Angeles on
March 6 and placed in a small above-ground pool in Van Nuys, California. Human actors repeatedly jumped in and out of the
pool during the shoot, which likely caused the animal to stress.
PETA was told that The American Humane Association
(AHA), which approved the script and was on set, allowed shooting to continue
for about an hour after the shark began exhibiting signs of stress. The shark
was then reportedly taken out of the pool and died later that day.
are delicate animals who, in captivity, require a highly specialized and
controlled environment. Sharks have exceptional sensory systems that allow them
to detect minute electrical fields and sense low-frequency sounds and
vibrations. The noise and chaos of a commercial shoot is a very stressful
environment for these sensitive animals.
Animatronic and CGI sharks have been in use for
nearly 40 years in films such as Jaws, Bait 3D, Deep Blue Sea, and Shark
Night. In addition to urging Kmart to adopt a
policy against using wild animals in its commercials, PETA is contacting the
AHA regarding its failure to protect the shark.
One animal death is one too many.
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.