Written by Michelle Kretzer
It's October, which means that every
shopping mall looks like the aftermath of a Pepto-Bismol hurricane. Now, don't
get me wrong. I care about Breast
Cancer Awareness Month. I lost my dear
grandmother to the disease, and it runs in my family. So finding a cure for
breast cancer is a cause close to my heart—which is exactly why you'll never
see me in a pink T-shirt, pink sun visor, or socks replete with pink fuzzy
That's because I'm wary of "pinkwashing"—that's when companies toss a pittance at a
breast cancer charity so that they can slap a pink ribbon on their product and
rake in more money for themselves. The actual donation that the company makes
is often either a low preset amount or a small percentage of the purchase
price. Pinkwashing watchdog group Think Before You Pink maintains, "If
shopping could cure breast cancer, it would be cured by now."
But my big beef is this: Much of the
money goes to fund archaic, cruel animal experiments that still haven't produced a cure, even while cutting-edge non-animal testing methods are readily available. So
for Breast Cancer Awareness Month, here are four ways that you can help women
more than if you had bought another pink doohickey:
10 percent of the proceeds from May28th.me's pink watch go to charity, and that
money is donated to the Breast Cancer Research Foundation, which wastes money
on animal experiments. By donating to the American Breast Cancer Foundation, you can help underprivileged
breast cancer patients get the care and treatment that they need.
It's not clear
whose lives Progresso's "Save Lids to Save Lives" campaign is supposed
to save. It's certainly not the women who are eating soup stored in cans that are made with cancer-causing BPA or the animals who are suffering in the experiments that every purchase helps fund via Susan G. Komen for the Cure. You'll do a lot
more good by donating healthy vegan food to the Breast Cancer Society to help impoverished
patients eat right.
$5 from the sale of each of Barnes & Noble's pink leather Nook covers is
donated to charity, and that money goes to—you guessed it—a charity that funds animal
experiments. By giving the same $35 to the Breast Cancer Fund, you could help do away
with the environmental causes of breast cancer, such as the cancer-causing chemicals used by
you spend $150, Lacoste will give $15 (are we sensing a pattern here?) to a
charity that funds animal experiments. But by giving $150 to the Dr. Susan Love Research
Foundation, you could fund sophisticated, modern non-animal
tests and get us that much closer to a cure.
Find out which charities do test on animals and which don't.
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.