Photo Of the Day

Bollywood beauty Dia Mirza put herself in a skinned snake's shoes to ask her fans to walk away from exotic-animal skins.

Photo: Jatin Kampani | Stylist: Theia Tekchananey | Make-up: Nahush Pise | Hair: Shobha Kewal

"[J]ust putting myself in the place of that snake or that crocodile made me feel sick," she said. "How can you wear anything that kills an animal so cruelly to make yourself look good?"

The style that looks good from Bollywood to Boston is kindness. Check out PETA's Polyvore page for oodles of hip, cruelty-free fashions.

Photo of the Day

If there's one universal truth about vegans, it's that we love to eat. So when PETA learned that the National Mustard Museum, located in Middleton, Wisconsin, was in financial trouble, we wanted to help.

We wrote to the colonel of mustard, the museum's founder and curator Barry Levenson, and offered to pay to place this ad at the troubled condiment capital:

Photo: Julie McCullough by Robert Sebree

Not only would the ad help the mustard museum's finances pass muster now, it would also give future museum attendance a boost—if meat-eating patrons started spreading their mustard on veggie dogs instead, they would enjoy lower rates of obesity, cancer, heart disease, and diabetes, meaning that they'd be healthy enough to keep visiting in the years to come.

Megan Park, the star of The Secret Life of the American Teenager, has great fashion sense both on- and off-screen. So, of course, she never wears fur, as she makes crystal clear in a new anti-fur ad for PETA.

Before she was an American teenager, Megan was growing up in Canada and was appalled by the Canadian seal slaughter. With her beau, musician Tyler Hilton, by her side, she chose to reveal her stunning new ad in her native country so that she could encourage fans on both sides of the border to keep fur where it belongs—on animals.

"These animals are skinned alive and kept in small little cages. It's just awful, awful treatment, and there's no reason for it," she says.

Megan and an adorable rescued pup named Tyson remind people that Chinese fur farms often sell dog and cat fur labeled as something else, so if you buy fur, there's no way to know whose skin you're really wearing.

Click here to see the behind-the-scenes video from Megan's photo shoot and join her in getting the secret out: If you wouldn't wear your dog, you shouldn't wear any fur.

Officials in Montréal may have banned Pamela Anderson's pro-veggie ad, but thongs—I mean, throngs—of folks in Victoria came out to greet these two bold PETA babes and hear their take on the subject:

Two things are certain: They're hot, and they give meat the cold shoulder. The big question is, do you?

Written by Karin Bennett

It's no secret that the airline industry has been struggling to make ends meet—even the perennially profitable Hawaiian Airlines has hit some market turbulence lately. So PETA has reached out to Hawaiian with a win-win proposition: Make Hawaiian Airlines the official airline of sea kittens.

It's a silly suggestion, but it could work for fish and fliers.

Hawaii is known for its "aloha spirit." What better way to extend love, compassion, and mercy than by standing with these smart, fascinating, and most misunderstood animals? If Hawaiian accepts our offer, the airline would be working to help change the public's perception of fish by giving these vastly underappreciated animals a new name and a new image that reflects their interesting personalities and remarkable intelligence. And PETA would promote Hawaiian to our friends (that would be you guys) as the airline of choice for sea kitten–friendly travelers.

In the meantime, if you want to wrap something (including yourself) in a pro–sea kitten message, check this out.

Written by Jeff Mackey

You know that tofu has truly arrived when homemaking bible Better Homes and Gardens features herbed tofu cakes as one of its "prize tested recipes" and Jessica Simpson extols the virtues of tofu on Twitter. So it was only a matter of time before tofu started getting its own T-shirts.

First came PETA's runaway bestsellers "Powered by Tofu" and "Tofu Never Screams." Now, the folks at 11:11 have come up with this retro-cool little number:

To take home your very own "Say 'Tofu'" tee, just post a comment below sharing your most creative use or recipe for tofu. Remember: You can sauté it, marinate it, grill it, fry it, crumble it, scramble it, stew it, skewer it, slice it, dice it, bake it, shake it, shred it, bread it, freeze it, squeeze it, whip it, flip it, dip it, and sip it—just about the only thing that you can't do with tofu is skip it!

The five people to leave the most impressive uses for tofu will each walk away with a "Say Tofu!" heather tee. The contest ends on August 4, 2010, and we'll pick the winners on August 6, 2010. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. May the tofu god smile on you.

Written by Alisa Mullins

All the way on the other side of the world, the folks at PETA Asia are tireless in their campaigns for animals. We routinely get e-mails from them at midnight their time (and ours) updating us on their newest campaigns and victories. Recently, PETA Asia gathered a group of sexy supermodels to pose in a new ad protesting the large zoo that's on the sixth and seventh floors of a Bangkok department store!

PETA Asia fights for animals throughout a huge region, from protesting vivisection in a Malaysian laboratory and animal fights in Indonesia to weighing in on China's first-ever animal protection laws.

You can keep up with everything these folks are doing by subscribing to the RSS feed for their recently launched "Hot & Sour Scoop" blog.

Written by Jennifer O'Connor

The ancient Incan city of Machu Picchu is in danger of being eroded by constant tourist traffic, which has prompted PETA to make it the second destination for our plus-size virtual "tourist." Hopefully, his message will help restore this awe-inspiring attraction, which is one of the "New Seven Wonders of the World.":

Click here to see the Spanish version of the banner.

Vegans are, on average, 10 to 20 pounds lighter than their meat- and dairy-consuming counterparts. By shrinking their waists, tourists would also reduce their monumental carbon footprints.

Machu Picchu visitors may soon be taking lighter steps—or will overweight tourists run the Incan landmark into the ground?

Written by Shawna Flavell

A Sports Illustrated swimsuit model's image on a plane is OK, but an ad with metal undies is too much? Really, Southwest?

Recently, Southwest Airlines rejected this ad saying that it was "too provocative" for their in-flight magazine, "due to the lack of clothing the woman is wearing." Can I get a ticket to Prudes-ville via Hypocrite City, please? The only thing revealing about this ad is the fact that going vegan is the best thing that you can do for your health, the environment, and animals.

Personally, on my next flight I'd much rather see metal panties with a pertinent message than another passenger wearing sweatpants with the words "Bootylicious" or "Juicy" stamped across the butt.

Written by Amy Skylark Elizabeth

We're betting the dairy farm that the people of Philadelphia will be swapping out their 2 percent milk for deliciously nutritious soy milk (or rice or almond milk) after seeing this PETA public service announcement (PSA), which began airing in the Philly area yesterday:

Last September, PETA unveiled our five-month undercover investigation of a Pennsylvania-based factory dairy farm that supplies Land O'Lakes. Although we brought the abysmal conditions to Land O'Lakes' attention, the company has done nothing to address the abuse behind the butter. And the Pennsylvania legal system failed to spread any brotherly love—much less protection—to cows on dairy farms, which means that it's up to us to stop this stomach-churning cruelty.

Please pressure Land O'Lakes to implement and enforce the 12-point animal-welfare program that PETA has recommended. And, of course, it goes without saying that you should keep all dairy products out of your grocery carts, right?

Written by Amy Skylark Elizabeth