Written by PETA
PETA raises ruckuses—and pulses—all over the world, but we don't do it alone. We have lots of helpers, like the person who recently got our "Veggie Love" commercial, which was deemed too hot by American network execs, aired in New Zealand.
While one viewer complained that our titillating tribute to veggies was over the top, no doubt many got a load of its important message after seeing the commercial.
Written by Karin Bennett
It's so hot in the city, you'd think I'd be making another batch of lemonade—but I've got a hankering for some Internet Soup. It's been a while since the last batch, so dig in!
Oof! I don't know about you, but I'm full after all that soup—and guac. This Special K needs a siesta. Until next time …
Written by Karin Bennett
A PETA Asia public service announcement (PSA) that's currently airing on prime time TV in the Philippines is generating quite a bit of buzz (you'll get the pun when you watch the PSA) because it features the late Philippine president Corazon Aquino—along with other world leaders, including Nelson Mandela, John F. Kennedy, Martin Luther King Jr., and Mohandas Gandhi—"speaking" about peace and justice. But there's a twist. Check it out:
The ad was released in observance of International Justice Day and will be airing in the Philippines through the end of July. PETA Asia hopes that it will inspire viewers to give a voice to the voiceless.
What do you think? Does this PSA leave you howling or hooting or ...? Please show it to everyone you know. You can show it in a classroom, in an office, or online (by putting a link to it on your e-mail).
Written by Alisa Mullins
Anyone who has ever watched a rerun of the '70's game show Let's Make a Deal knows that women can pack some pretty weird stuff into their pocketbooks, but I've never seen anyone pull animal entrails out of her purse. Until now:
Along the same lines as one of our hard-hitting—or, um, creative—anti-fur TV spots, this video from the International Anti-Fur Coalition should make you want to walk up to every fur-wearer you see and say, "Let's make a deal": Pledge to ditch all animal skins and pick something from behind curtain number one instead.
Written by Amy Skylark Elizabeth
Summer hasn't even officially kicked off, but the folks at the Today show were talking Thanksgiving this morning—or, rather, discussing PETA's Thanksgiving Day public service announcement (PSA), which was just named one of the "Best Commercials of the Year" by the Association of Independent Commercial Producers (AICP).
As AICP President and CEO Matt Miller noted, many networks refused to air PETA's PSA—in which an adorable young lady educates her family about the violence on turkey factory farms—but the Today show coverage ensured that millions of viewers saw and heard our "potent message" (Matt Lauer's words).
Curious and caring Today show viewers who are compelled to educate themselves about how turkeys are abused on factory farms and in slaughterhouses just might opt for Tofurky on Thanksgiving Day.
Given the escalating violence among young people, it's impossible to understand how anyone can cheer for 12-year-old bullfighter Michel Lagravere, who boasts that he has stabbed seven bulls to death. It's also disturbing that people continue to egg the young man on even after he was recently tossed around by a bull in a Mexican bullfight:
The misguided child walked away with only minor injuries, but that bull's days are still numbered. Bulls don't stand a chance in the arena—especially not when even a 12-year-old is permitted to torture them to death.
Did you know that bulls are physically harmed and provoked before they are let into the arena? They are beaten and sometimes have their horns shaved. Then, surrounded by the screaming crowd, the confused bulls will naturally fight for their lives as men on horses run them in circles and stab them with knives until the animals are dizzy and weakened from blood loss. Finally, the matador comes in for the killing stab when the exhausted bull is already near death.
Please contact Mexican Ambassador Arturo Sarukhán to politely voice your objection to bullfighting and to tell him that you won't be vacationing in Mexico until bullfights are banned for good.
Written by Jennifer O'Connor
While U.S. residents watch and worry about the oil spill, a different kind of oceanic nightmare is brewing, one that will cause immense suffering and death for countless whales for many years to come.
On June 20, the International Whaling Commission will meet in Morocco to vote on a proposal to lift a 24-year international ban on commercial whaling for Japan, Norway, and Iceland—the three countries that have pretty much thumbed their noses at the ban. The Obama administration backs the lifting of the ban. Anyone who knows anything about the history of the ban—which has slashed the killing from somewhere between 40,000 and 60,000 whales a year to between 1,200 and 1,700—is outraged that the president is going back on his election pledge to strengthen a ban and instead throwing the country's might behind lifting it.
We know some fascinating things about whales: Humpbacks create "bubble-netting" by blowing a stream of bubbles to surround their prey, and females form long-lasting friendships with each other. Many people know that sperm whales have the biggest brains of any living being, but did you know that they're able to dive more than a mile? Or that they communicate by clicking? Or that some scientists believe that sperm whales "are so self-aware that they might have begun to evolve a concept of religion."
We also know that if the whaling ban is lifted, whale families will be torn apart as more are slaughtered. Act now to help animals: Politely tell President Obama that you oppose the cruel slaughter of sentient beings. Then prove it by going vegan if you haven't already.
We were already crushing on The Biggest Loser's tough-love trainer Bob Harper after he went vegetarian and then signed on to the Physicians Committee for Responsible Medicine's 21-Day Vegan Kickstart program. But we're in full-on love after learning that Bob adopted his new canine companion from an animal shelter, saying, "It just kills me when people spend money on a dog when there are dogs in shelters waiting for someone to take them," adding, "I want to tell them, 'No! Those are puppy mills!'"
We couldn't have said it better ourselves!
Written by Jeff Mackey
According to Time magazine, scientists at the University of Missouri have created a soy-based chicken that tastes and feels, well, just like chicken. That should give meat-eaters and vegetarians something to salivate over. The owner of Turtle Island Foods, the maker of Tofurky, is reportedly thinking about purchasing the product, which is not commercially available yet. (In the meantime, Gardein, Boca, and Morningstar Farms make some pretty tasty faux chicken!)
If the University of Missouri's stuff is as good as Time says it is, then more meat-eaters will be swayed to stop eating chicken, which will help curb greenhouse gasses, reduce waistlines, and save billions of birds. The author of the article foresees a bright future. After he plugged PETA's $1 million prize offer for anyone who can bring in vitro chicken meat to market by 2012, he mused, "Maybe one day you'll order a chicken fajita at Chili's that is made with soy.* You almost certainly won't notice the difference, but the planet will."
What do you think? Will this soy in chicken's clothing change the way you eat?
Written by Heather Moore
*Rumor has it that Chipotle Mexican Grill is already a step ahead and is set to launch its vegan "Garden Blend" faux-chicken burrito nationwide any minute.
Oops—I meant to say "Parade."
OK, so maybe that pun made you wince, but the photos from Toronto's first annual Veggie Pride Parade will make you beam! PETA's own Chris P. Carrot, Lettuce Ladies, and "seal" joined hundreds of revelers who encouraged curious onlookers to help animals, their own health, and the planet by going vegan.
(No more puns this week. I promise.)
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.