PETA has always been ahead of the curve in the online world. We launched PETATV.com three years before YouTube was created. And back in 2001 (the stone age of the Internet), PETA won a precedent-setting legal case to assert ownership over PETA.org—a case that's still studied in Internet law.

Over the years, as PETA continued to push our new online strategies, we created more than 100 websites. Thanks to our aggressive strategy—and support from people like you—we reach more than 45 million people on our sites each year. But we've also made a mess of things.

With more than 100 websites, information becomes pretty hard to find. That's been the number one comment from visitors to our sites in recent years. So I'm extremely happy to announce that we've completed our website overhaul in order to integrate content in a user-friendly format.

All the resources you need are now available in one easy-to-navigate location. Content and resources that had been found on sites such as GoVeg.com, CowsAreCool.com, WildlifePimps.com, and VegCooking.com are now on PETA.org. However, we still have some campaign sites such as McCruelty.com and Meat.org. (The list of what's sticking around can be found here.)

Other new features include improvements to our video players, Facebook sharing on every page, user comments on more pages, and—my favorite—a section for all our games.

So please browse around and get familiar with our new online home.

The BBC has just unveiled its "Wildlife Finder," a Web site it bills as "the world's biggest online zoo." To create the "zoo," which so far includes 370 different species of animals (with more to come), the BBC has compiled video footage from hundreds of wildlife documentaries, including the blockbuster hit Planet Earth.

mirror.co.uk / CC

Unlike a "real" zoo, with its bored animals gazing out blankly from concrete cells and cramped cages, BBC's Wildlife Finder captures animals in their own habitats—from the rain forests of Chile to the volcanoes of Papua New Guinea. No more peering through cage bars trying in vain to catch a glimpse of a sleeping lemur or waiting for the hippos to come up for air. BBC's Wildlife Finder includes footage shot with underwater and infrared cameras to capture nocturnal and deep-sea animals doing the things that they do naturally—things they never get to do in a zoo.

So far, the most popular animals are proving to be the meerkats (who doesn't love meerkats?), Darwin's frog (a Chilean frog whose males give birth through their mouths—all of which is caught on tape, of course), and the New Guinea jumping spider, who is shown jumping onto a cameraman.

Gather the kids around the PC and check out the online zoo today. They'll learn a heck of a lot more than they would at the local wildlife penitentiary.

Written by Alisa Mullins

twincities.decider / CC

Victory Update: Following a national PETA campaign against Brookstone's sale of Frog-O-Spheres —tiny plastic boxes containing two African dwarf frogs—the retailer has discontinued the sale of these little frog prisons in its stores. Learn more about this victory for frogs.

Pretenders frontwoman and Rock and Roll Hall of Famer Chrissie Hynde never has a frog in her throat when it comes to speaking up for animals. So when she heard about Brookstone's sale of cruel Frog-O-Spheres, she immediately fired off a letter to Brookstone CEO Philip Roizin.

In her letter, Hynde writes, "Foot massagers and grill equipment can live quite happily in boxes; animals cannot. Brookstone should rely on sales of innovative and cruelty-free gadgets instead of profiting from animal suffering."

I hear you loud and clear, Chrissie—and hopefully Brookstone will too.

Do you want your voice heard? While we can't help you become a famous rock and roll star, we can help you raise your voice for animals! Use our form to send an e-mail to Brookstone urging the company to pull Frog-O-Spheres off of its shelves immediately.

Written by Liz Graffeo

P.S. On second thought, maybe we can help you with the rock star part.

It's a hazy day here on the Right Coast. As I watch leaves fall and steam rise from my soy mocha, the mood is set for a lazy (yet highly skilled) meander through gossip rags for fun stuff. Here are my faves:

• Warning! Seals can literally cute you to death.
• Kiddies catch E. coli from petting zoo. Animals unnaturally held captive. Why is this still appealing?
• "Clucking" mad at KFC? I bet that's why this chicken wanders through its drive-through.
• The real Scorpion King creatively atones for his sins. Love this!
• Sesame Street reps tofu! The revolution is here!
• Lacking imagination and compassion, yet another "Elmer Fudd" accidentally shoots himself.
• Hug a Vegetarian Day is right around the corner. Show some love, y'all!
• This is both creepy and thought-provoking.

Thanks for stopping by! Catch you next time, and don't forget to hug all your vegetarian friends.

Written by Missy Lane

That’s right, it’s time for another arbitrary assortment of at least tangentially animal-related links that I’m too lazy to write a full post about. Actually, that doesn’t sound very appealing at all. Ladies and gentlemen, a very warm welcome to this week’s Internet Soup—a wild and wacky collection of the latest animal rights news, videos, and photos painstakingly researched by everybody’s favorite PETA blogger* and served up piping hot with a pithy little introduction that’s guaranteed to tantalize and amuse! Here we go:

1. Your long search for animal-friendly body frosting is finally over!
2. I wouldn’t be too surprised to find out that chimps are better at remembering stuff than I am, but do they have better memories than all of us?
3. If you wouldn’t hunt a muppet, please don’t hunt any animals.
4. This crow and kitten are fast friends. The whole thing is just nauseatingly cute.
5. Cameroon gorillas return home.
6. Ingrid Newkirk interviews with the Environmental News Network.
7. PETA’s lettuce ladies are everywhere. Check out this pic from the Barry Bonds trial.

Hopefully that’ll be enough to tide you over through the weekend, and if you’re in the mood for something a little more arcane, you can always check out my fictional blog—a little slice of the 17th century that my closest friends have described as “completely unreadable.”

And finally, we’re going to be doing a bit of maintenance on the ol’ blog this weekend, so the comments may be down for a little while, but everything will be up and running by Monday. Have a good weekend!

*That’s right, Amy and Karen. I said it.

Have you voted for North America’s sexiest vegetarian yet? Here's an interview with one of the finalists in Sacramento.

I had heard of this video about the “Bionic Burger” but I had never seen it until today. Gross.

Nancy from LA sent me this amazing story about a cat who must have heard about the Iams recall and took matters into her own hands, err, paws. Nancy said the cat must have decided, "Screw this, I'm going for fish and chips."

Guess which dinosaur is an ancestor to the chicken.

In case you're looking for another reason to go vegetarian . . . bacon may cause lung damage. For real.

Is your rescued dog lonely? Maybe this could help. I don’t even want to think about the cleanup.

Chicken ghost stories.

Andy Dick is funny. Check out his spoof Gap ad.

And finally, here’s a great piece from ABC on our chinchilla ranch investigation.

As always, if you find something cool on the Internet that you think other PETA Files readers would like, be sure to send it to me. Thanks!

I’ve got some wild stuff for you this week, so let’s get into it.

This couple REALLY loved their dog. Um, wow.

I don’t particularly like Alanis Morissette or the Black Eyed Peas all that much, but somehow putting them together is, well, magical.

I promise I didn't take the clown’s missing bike, but I bet the tip line in the story works for telling Ringling what you think of its animal abuse too.

Did you see the story about blood from an animal lab spraying out of a sewer onto people on the street? So disgusting.

Here’s a pretty decent piece about pork from The New York Times, just in time for Easter.

OK, is it me or is this just beyond crazy? We’re at war and the Army is spending millions putting on a rodeo. WTF, Army?

I love this funny bit about PETA protesting the Teenage Mutant Ninja Turtles, Amnesty Internation protesting PETA, the ACLU protesting Amnesty, the Christian Coalition protesting the ACLU, and Fred Phelps protesting everyone and everything. A for effort on this one, Spoof guys.

Zoos will do anything to get their animals to breed so they can make a buck, I swear.

These videos show just how insane and detached from the rest of the world the pork industry really is. Insanity.

And finally . . .

Here’s a short animated video about the seal hunt, done by Canadian Graeme MacKay, editorial cartoonist from The Hamilton Spectator.