After receiving complaints about a Hunter Fans advertisement featuring an elephant balancing on a circus ball, PETA wrote to the company and urged it to discontinue the ad and refrain from using exotic animals in future advertising campaigns. Hunter Fans quickly responded and immediately removed this ad from circulation.

PETA called off its Kentucky Fried Cruelty campaign in Canada after KFC Canada agreed to historic animal welfare reforms that would dramatically reduce the suffering of the millions of chickens killed for its restaurants. KFC Canada also agreed to introduce a vegan faux-chicken option at 65 percent of the KFCs in Canada. PETA's campaign against KFC continues in other countries, including the United States. Learn more.

When PETA learned about a series of ads for CDW using a live chimpanzee, we wrote to the online computer-equipment resale company, issued an action alert to our members, and ultimately bestowed our "Litterbox Award" upon CDW. After receiving the dishonorable award, CDW contacted PETA to let us know that it had ended this ad campaign and that its new campaign does not feature any animals.

When PETA learned that Yale University had invited experimenter Marina Picciotto to present a speech showing children "the importance of working with experimental animals for devising new ways to help people quit smoking," we joined local activists in letting the university know that children should be taught ethical, progressive science and compassion for animals. Some of Picciotto's studies involve drilling holes into rats' skulls, exposing animals to cocaine and amphetamines, and hanging mice by their tails from paper clips--supposedly to observe the effects of nicotine exposure on the animals' levels of physical activity. Just one day after PETA sent out an action alert to our members, Yale decided to replace Picciotto's presentation with a lecture by a mechanical engineer about the Segway Human Transporter.