Financial Reports

The Year in Numbers:

Vital Statistics

• PETA’s Web sites were visited by more than 50 million people.
• PETA sent out regular e-news action alerts to more than 1.9 million subscribers.
• PETA secured more than $3 million worth of free advertising space in magazines and newspapers, on billboards, and on the radio and TV.
• PETA filled requests for 452,807 “Vegetarian Starter Kits.”
• PETA’s Media Department booked more than 3,300 radio, TV, and print interviews.
• PETA’s International Grassroots Campaign Department helped organize more than 1,300
  demonstrations.
• PETA launched its VegCooking.com e-news, which already has more than 40,000 subscribers. PETA also launched a VegCooking.com food blog, which is updated five times a week and averages more than 30,000 visitors each month.
• PETA’s Youth Division, peta2, reached out to more than 1 million young people at music festivals and other events, and our Youth Activist Network grew to more than 290,000 members.
• peta2’s annual Sexiest Vegetarian celebrity
  contest was a smashing success, attracting 90,000 people to peta2.com to vote.
• PETA received more than 15,000 calls and e-mails regarding cruelty to animals.
• PETA answered more than 100,000 incoming phone calls and e-mail messages and sent out more than 1.2 million pieces of mail.
• Via our advocacy campaigns, PETA sent out more than 1.7 million letters urging companies and individuals to make changes for animals.
• PETA had more than 700 letters to the editor and 500 opinion pieces printed in various newspapers and magazines and posted on online sites.
• PETA’s international internship program hosted 80 interns from Canada, England, France, Germany, Italy, Colombia, Latvia, the Czech Republic, South Korea, the Cayman Islands, and the United States.
• PETA built and delivered more than 400 free doghouses and bagged 1,200 bales of straw to offer warm, dry shelter to companion animals forced to live outdoors.
• PETA’s SNIP-mobile spayed and neutered 6,300 cats, dogs, and rabbits in our hometown area of Hampton Roads, Va., including 300 pit bulls at a discounted rate or free of charge and 440 feral cats.
• PETA sent more than 580 letters to district attorneys alerting them to the link between cruelty to animals and violent acts against humans.
• As of 2007, PETA has given nearly $760,000 to scientists who are developing alternatives to animal testing.
• PETA was interviewed by the top newspapers in the country, including The Arizona Republic, Atlanta Journal-Constitution, The Boston Globe, Chicago Sun-Times, Chicago Tribune, Dallas Morning News, Houston Chronicle, Los Angeles Times, Newsday, New York Daily News, New York Post, The New York Times, The Philadelphia Inquirer, San Francisco Chronicle, The Star-Ledger, USA Today, The Wall Street Journal, and The Washington Post.
• PETA was also interviewed by major magazines such as BusinessWeek, Condé Nast Portfolio, CosmoGIRL!, Country Living, Dog Fancy, ESPN The Magazine, Essence, Globe, Jane, National Enquirer, Newsweek, New York Magazine, OK!, People, Real Simple, Seventeen, TIME, Us Weekly, Vanity Fair Germany, and Women’s Wear Daily.
• PETA’s work received television news coverage on ABC’s Good Morning America and 20/20, CBS Evening News With Katie Couric, CNN’s Larry King Live, Fox News Channel’s The O’Reilly Factor and Your World With Neil Cavuto, MSNBC’s Tucker and Hardball With Chris Matthews, and NBC’s Today.

A special note of thanks to several important groups of PETA members:

• Our monthly pledge donors, who support PETA's Investigation & Rescue Fund
  
• Our Vanguard Society Members for their generosity and leadership
  
• Our Vanguard Society President's Circle members for their outstanding commitment
  
• Our Augustus Club Members, who have included PETA in their estate plans and will